From Unreleased Song to 200 Million Views
Ryan Basdao's first OASIS campaign helped transform an unreleased song into a viral social media phenomenon, generating more than 200 million views and over 10,000 posts from pages across the network.
When Ryan Basdao launched his first campaign on OASIS, "THE ANTHEM" had not yet been released.
Like many artists, the challenge was not creating great music. The challenge was getting people to hear it.
With a campaign budget of just $1,000 and a CPM of $0.20, Ryan launched the song through OASIS and immediately put it in front of thousands of pages.
Within 13 hours, the campaign was fully funded and pages began posting content featuring the track.
Over the next 10 days, the campaign generated more than 10,000 posts and over 200 million views across Instagram.
The results demonstrate what happens when artists leverage the power of OASIS.
OASIS helped transform an unreleased song into a viral social media phenomenon. Every post created new opportunities for shares, recommendations, engagement, and discovery, allowing the campaign to reach audiences across the platform at extraordinary speed.
The numbers tell the story.
A $1,000 campaign generated more than 200 million views in just 10 days.
For many artists, generating that level of awareness through traditional advertising would require a budget that is simply out of reach. OASIS achieved it while delivering the lowest CPMs in the industry and generating results at a scale nobody else can match.
This is what OASIS was built for.
OASIS helps artists, brands, games, apps, and businesses put content in front of millions of people through real pages with real audiences. As content spreads through OASIS, campaigns gain momentum that continues driving awareness, engagement, and discovery.
Ryan's campaign is just one example.
Today, OASIS campaigns have generated more than 100,000 posts and billions of views across music, gaming, apps, brands, and digital products. Every day, campaigns launch through OASIS and reach audiences at a scale that would traditionally require significantly larger marketing budgets.
What started as an unreleased song became a 200 million view campaign in just 10 days and demonstrated exactly why OASIS has become the platform of choice for artists, brands, and businesses looking to maximize reach while maintaining the lowest CPMs in the industry.
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